Rooted in China /Reaching out the world- Part 1

The case of a Chinese organisation integrating its private, public, civic and environmental activities, and, from there, contributing to an integrated global perspective

If Broad Air Conditioning were a Western company, it would be extraordinary by triple-bottom-line standards. That it is a $2.2 billion (in assets) privately held Chinese company makes it remarkable sui generis by world standards.
Chinese culture is all about balanced relationships. Balance extends from the metaphysical to the physical to the interpersonal to the intrapersonal. For example,
Chinese medicine is based on the balance of energy flowing through corporal meridians that in turn flow from the Earth through a person and into the ether.
Clearly, the West has moved out of balance: hence the rise of the sustainability
movement. In their pall mall frantic rush to 10% economic growth, the Chinese too have moved dangerously away from this equilibrium. They are doing what we have done, only faster.
This is the case study of a unique, visionary leader with a profound philosophy.
Broad is the world leader in its category, creating products that are not only environmentally neutral, but actually positive.
In coming decades we can anticipate the Chinese will have the power to export
their ideas, not just their manufactures. What can you glean from Broad Air Conditioning now?

Content Overview
I. Introduction: The Problem of Fragmentation (Disintegration)
II. From Fragmentation to Integration:
A Four-Fold Model of the Integrated Enterprise
III. Fourfold in Action:
Broad Air Conditioning as a Chinese Case for an Integrated Enterprise
IV. A Broad Conclusion:
The Integrated Organization, Rooted in Local Identity and
Reaching for Global Integrity

Introduction another Co-author

Dr. Alexander Schieffer is managing partner of CELL Center of Excellence for Leadership and Learning (www.c-cell.com). He lectures at St. Gallen Uni­versity in Switzerland as well as at the CIDA Campus in Johannesburg, South Africa. Prior to CELL, he had founded and built up one of the leading special interest publishing houses in Singapore. Together with Ronnie Lessem and Sudhanshu Palsule he is currently setting up TRANSOM, a Global Institute on Social and Economic Transformation, committed to further developing a highly innovative educational approach addressed to leaders from all sectors of society.